Our product communication is never dull. We always experiment with innovative media and go beyond the classic mass-marketing techniques.

This is the focal point on which Madel's communication strategy is based: to bring out the uniqueness of our products, but always with an eye for creativity.

In 2005, we invested approximately 6% of our turnover with 3 publicity flights on the Mediaset network, 2 telepromotions on "Striscia la Notizia" and one on the television programme "Tutto questo è Soap", where we were the sponsor for "Vip Master di Milano Marittima" and partners of the summer tour, Village in Tour.

A complete communication strategy that creates a long-lasting and emotional bond with the brand and our consumers.
DEOX is the most advertised brand of our range, WATCH THE AD.