Produce, commercialise and sell detergent and detersive products for the home and personal hygiene with particular attention to the environment and in total observance of the AISE environmental and energy-saving regulations. The claim of the company’s communication strategy "e il pulito ti sorride" (a cleanness that smiles) underlines the innovative spirit, fresh ideas and brilliant initiatives that distinguish our market approach.

Pulirapid, Deox and Smacchiotutto.

Madel Spa works with the main structures of modern organised distribution and wholesale and retail structures in the industry.

DETERSIVES and DETERGENTS are products made of surfactants and complementary substances that have been studied to remove dirt from fabrics, dishwashers and surfaces in various materials that are effective both in hot and cold water.

• Wash dirty or damp clothes and linen as soon as possible.
• Keep your washing machine clean.
• Do not put your clothes away if they are still damp.
• Check that your clothes are clean and stain-free when you iron them.
• Regularly wash the garments that you rarely use.

There are various kinds of washing powders and liquids:

DETERSIVES FOR HAND-WASHING, suitable at low temperatures and advisable for clothes that cannot be machine-washed.
Choose from our range: Madel Lana, Madel Lana Marsiglia, Madel Fix Nero, Soffice Bucato a Mano and Soffice Lana.

POWDERS AND LIQUIDS FOR WASHING MACHINE: The powders can be used with all fabrics and at all temperatures; the liquids are particularly suitable for colours.
Choose from our range: Madel Marsiglia Polvere Lavatrice, Soffice Lavatrice Marsiglia, Daisy Sacco Lavatrice and Madel Liquido Lavatrice Marsiglia.

POWDERS AND LIQUIDS FOR FINES: Powders and liquids suitable for delicate fibres, wool, silk and synthetics that require washing at low temperatures.
Choose from our range: Madel Lana, Madel Lana Marsiglia, Soffice Lana, and Madel Fix Nero.

Kitchen hygiene is fundamental. A recent study in Italy has demonstrated that 74% of salmonella cases are connected to the home. It is therefore advisable to take the following precautions: Keep the kitchen perfectly clean. Carefully wash your hands before handling foodstuffs. Frequently change your towels and tea-cloths. Wash your dishes and glasses at a temperature higher than 50°C. Clean your fridge at least every 4 weeks. Always clean your work surfaces with a biocide product.

DETERGENTS FOR CLEANING DISHES BY HAND, which include products that have specific qualities (such as the removal of odours).
Choose from our range: Madel Piatti Fruit Gel Agrumi, Lemonpelmo and Mela and Daisy Piatti Agrumi (washing-up liquids).

DISHWASHER DETERSIVES: liquids, powders and tablets allow all kinds of dirt to be removed from dishes and make them shine as new.
Choose from our range: Madel Polvere Lavastoviglie, Madel Tabs Lavastoviglie, Madel Sale Lavastoviglie and Madel Brillantante.

DETERSIVES FOR DIFFICULT SURFACES: remove grime, grease and food from work surfaces. They are formulated to clean floors and make work surfaces shine. There are also detersives that disinfect and there are the products with biocides for a more thorough hygiene protection.
Choose from our range: Sgrassa e Brilla, Spruzza e Brilla spray, Pulirapid Gel Anticalcare (limescale remover), Fiorello, Pavistella Rosa, and Deoform disinfectant.

• Open windows frequently to allow the air to circulate.
• Dry the shower curtains as soon as possible after taking a shower.
• Clean sinks and fixtures frequently, preferably with a biocide product such as DEOFORM.

DETERGENTS FOR DIFFICULT SURFACES formulated for specific or multi-use: cleaning floors, removing limescale or soap residues from work surfaces. There are also detergents specifically made for the W.C.
Choose from our range:

• Fiorello Pavimenti
• Deoform disinfectant
• Spruzza e Brilla (spray)
• Pulirapid Anticalcare Trigger
• Pulirapid Dai and Vai Doccia Trigger.

The following products have been designed specifically for the W.C.: Sany Water Liquid and Sany Water Tabs.

No, because the product might remove the sheen of the steel. Only use Sany Water inside the WC and do not mix it with other products.

It is not advisable to mix DEOFORM with your washing powder because they are not compatible. You can add it to the fabric softener tray, but it is better to put it in the additive tray (as long as you do not mix it with any other additives, such as bleach, perborate or other substances). A two-cap measure of DEOFORM will definitely provide better protection, but it is unlikely that all the bacteria will be eliminated as this measure does not provide a sufficient concentration of disinfectant. You can achieve the same results by using bleach or an antibacterial fabric conditioner.

No, because the detersive components are not usually compatible with the fabric softener. When used together, the action of the detersive and fabric softener is reduced. Furthermore, residues of the products may form that do not easily dissolve and could stain your clothing.

Yes, but make sure you dissolve the fabric conditioner carefully in cold water before immersing the washed clothes and leaving them to soak for a few minutes. Read the instructions on the label carefully and do not exceed the recommended dose on the product label.

No, because the conditioner will not have enough time to dissolve in the water and will deposit directly on the fabrics, which could permanently stain your clothes.

No, this is not always true. The thickness of the fabric conditioner is not a sign of quality. Indeed, sometimes very thick products can be unstable and do not dissolve easily. On the other hand, products that are too runny may be less concentrated. Therefore, it is better to use a more liquid and slightly creamy product.

In this case, the components responsible for the conditioning action are different from normal softeners and are therefore compatible with the detersive. Sometimes, however, they are not always as effective. We do not produce two-in-one products with fabric softener because we believe that it is better to use two separate products.

This problem would have occurred 10 years ago, when old-generation fabric softeners were in use, but this no longer happens today. The fabric softener is used during the final rinse and a small part deposits itself on the fibres. In this way, the fibres are smoothed out, making them softer. However, the detersive completely removes the particles of fabric conditioner in the following wash, so that the conditioner can interact with the fibres again in the next wash. This way, the fabric conditioner does not accumulate on the clothing and therefore it does not reduce the fibres’ capacity to absorb water.