***

Founded in 1975, Madel Spa represents one of the most interesting Italian production realities in the domestic detergents sector. With our wide range of quality products and excellent service, our company is able to compete with some of the leading companies in the industry.

The company’s top brands are Pulirapid, a leading scale removing liquid and Deox, the only range of deodorising washing detergents able to prevent odours caused by perspiration formed on fabrics.

The company’s mission is to create quality Madel and private label brands at competitive prices, while at the same time respecting the environment.

For further information, please contact:
Madel spa
Cristian Versari
0545/908511
cristian.versari@madel.net

Cotignola, 20 January 2007 – The Deox range, the only product capable of removing odours from your clothing, has been enriched with a new and unique product: Deox Lavatrice Liquido Freschezza d’Aurora 3 Lt.

This new product will flank Deox Lavatrice Liquido Classico 3Lt and there will also be a new fresh fragrance to complete the liquid detersive range.

As well as the new fragrance, the product will have an innovative blue bottle that will make a strong visual impact on the shelves.

With regard to quality, Deox Lavatrice Liquido Freschezza d’Aurora 3 Lt, affirms itself as a market leader and it is the only product on the market that can:

• remove any kinds of stains, even the most stubborn, from all fabrics, whether they are whites or coloured, thanks to a more powerful enzyme formula.
• it prevents the formation of odours on clothes wash after wash.

***

Founded in 1975, Madel Spa represents one of the most interesting Italian production realities in the domestic detergents sector. With our wide range of quality products and excellent service, our company is able to compete with some of the leading companies in the industry.

The company’s top brands are Pulirapid, a leading scale removing liquid and Deox, the only range of deodorising washing detergents able to prevent odours caused by perspiration formed on fabrics.

The company’s mission is to create quality Madel and private label brands at competitive prices, while at the same time respecting the environment.

For further information, please contact:
Madel spa
Cristian Versari
0545/908511
cristian.versari@madel.net

Cotignola, 15 January 2007 - Deox, the only deo-detersive capable of eliminating body odour from clothes, returns to the big screen with a host of new products, the comical antics of Gabibbo and lots of lovely ladies.

Indeed, from the 15 to 20 January 2007, DEOX will be the protagonist of the “STRISCIA LA NOTIZIA’s” telepromotion, the most viewed and talked-about television programme in Italy.

The programme, written by Antonio Ricci, presented by Ezio Greggio and with the return of Enzo Lachetti, is on air every evening on “Canale 5” after the “TG5” news. The entire Deox line will be on air for 70 seconds every evening during the telepromotion with Gabibbo, Marina Graziani and the beautiful “Veline”.

Riding the wave of the great popularity and sales success achieved in 2006, DEOX gets 2007 off to a flying start that sees not only a strong television presence, but also the launch of new and interesting products.

***

Founded in 1975, Madel Spa represents one of the most interesting Italian production realities in the domestic detergents sector. With our wide range of quality products and excellent service, our company is able to compete with some of the leading companies in the industry.

The company’s top brands are Pulirapid, a leading scale removing liquid and Deox, the only range of deodorising washing detergents able to prevent odours caused by perspiration formed on fabrics.

The company’s mission is to create quality Madel and private label brands at competitive prices, while at the same time respecting the environment.

For further information, please contact:
Madel spa
Cristian Versari
0545/908511
cristian.versari@madel.net

Cotignola, 1 January 2007 – The new web site with its new graphics has a richer content and it is more user-friendly and direct.

The consumer area has also been improved and is packed with information for all those who wish to keep up-to-date on the latest news in the home detergent and washing detersives sector. Italian traders will find all the information they need about Madel, including the technical and safety characteristics of all our products and the latest news about all our innovations.

The site is divided into 3 main sections that will guide the navigator through all of the company’s activities:

• COMPANY: the corporate part of the site where you can discover all of the company’s most important news
• PRODUCTS: here you can view and download all the information on Madel’s products
• CONSUMERS: this section will allow you to get all the latest company and product news, get a preview of the company’s advertising campaigns and ask for all the information you need.

***

Founded in 1975, Madel Spa represents one of the most interesting Italian production realities in the domestic detergents sector. With our wide range of quality products and excellent service, our company is able to compete with some of the leading companies in the industry.

The company’s top brands are Pulirapid, a leading scale removing liquid and Deox, the only range of deodorising washing detergents able to prevent odours caused by perspiration formed on fabrics.

The company’s mission is to create quality Madel and private label brands at competitive prices, while at the same time respecting the environment.

For further information, please contact:
Madel spa
Cristian Versari
0545/908511
cristian.versari@madel.net

From 27 November to 1 December, DEOX will be the protagonist of “FATTORE C’s” telepromotion campaign.

This new programme by Paolo Bonolis is on air every evening on “Canale 5” before the “TG5” news and is presented by Paolo Bonolis together with his ever-present right-hand man Luca Laurenti.

The entire Deox range will be on air every evening for 90 seconds with Bonolis and the beautiful Annalisa.

***

Founded in 1975, Madel Spa represents one of the most interesting Italian production realities in the domestic detergents sector. With our wide range of quality products and excellent service, our company is able to compete with some of the leading companies in the industry.

The company’s top brands are Pulirapid, a leading scale removing liquid and Deox, the only range of deodorising washing detergents able to prevent odours caused by perspiration formed on fabrics.

The company’s mission is to create quality Madel and private label brands at competitive prices, while at the same time respecting the environment.

For further information, please contact:
Madel spa
Cristian Versari
0545/908511
cristian.versari@madel.net

Indeed, from 4 to 9 September, DEOX will be the protagonist on “CULTURA MODERNA”, the hottest, most seen and talked-about television programme of summer 2006.

The new programme written by Antonio Ricci will be on air every evening on “Canale 5” after the “TG5” news and is presented by Teo Mammuccari and the beautiful Juliana Moreno.

The entire Deox range will be on air for 70 seconds every evening with Gabibbo and Marina Graziani.

***

Founded in 1975, Madel Spa represents one of the most interesting Italian production realities in the domestic detergents sector. With our wide range of quality products and excellent service, our company is able to compete with some of the leading companies in the industry.

The company’s top brands are Pulirapid, a leading scale removing liquid and Deox, the only range of deodorising washing detergents able to prevent odours caused by perspiration formed on fabrics.

The company’s mission is to create quality Madel and private label brands at competitive prices, while at the same time respecting the environment.

For further information, please contact:
Madel spa
Cristian Versari
0545/908511
cristian.versari@madel.net